Digital disruption, the rise of a more discerning consumer, and the onset of new business models have brought to the retail landscape a pace and frequency of change it hasn’t seen before. In this environment, knowing what your customer wants is critical to success but reliable data, especially for emerging markets, can be hard to come by and access is only half the battle – only advanced analytics can provide accurate forecasts and meaningful insights into consumer behavior.
We lay the foundations for our clients’ success by developing corporate strategies promoting top-line growth. This spans creating compelling commercial offerings informed by data insights on pricing and promotions; cultivating customer loyalty through creating value for shoppers and optimized marketing; improving your bottom line by identifying strategic growth opportunities with suppliers; and best practice supply chain management for increased efficiency.
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