Product

Understand

What is Understand?

Understand is ColdAxom’s central data hub. It unifies internal and external data sources in one, consolidated platform to facilitate information accessibility, at speed, throughout your business.

Data proliferates in this world of increased connectivity, but it remains difficult for companies to extract its full value. By centralizing your intelligence, Understand provides instant access to business-critical insights and powers data-driven decision making at every level of your organisation.

Understand's Features

Medium-Sized European Bank

This company significantly reduced the risk involved in on-boarding new customers to their credit products.

Leading Online Retail Platform

Through better exploiting the data it collected from customer engagements, this company was able to build a personalized product recommendation and discount engine that lead to unprecedented YoY growth.

Leading UK Healthcare Provider

Leveraging medical imaging, this provider was able to more accurately detect and track skin cancer progression in its patients, leading to improved clinical outcomes.

Large North American Telco

This company optimized their customer churn prediction and used targeted marketing to retain over 55% of their customers who were forecast to switch providers within 60 days.

Large Supermarket Chain, Asia

This company implemented intelligent inventory management to better cater for a diversification of customer demand prompted by seasonal tourist footfall.

Benefits

The Bigger Picture, in Detail

Understand brings together data from disparate sources in a unified, accessible form, offering an unparalleled view of your company and the wider markets it sits within.

Hone Your Focus

Retrieving data from once discrete silos through Understand will bring to light previously hidden inefficiencies. Once a problem is identified, Understand’s computer modelling can simulate solutions, allowing for data-driven strategizing.

The Value of Data

Having Understand take care of complex architectural and compliance challenges allows you to focus your resources on analytics, extracting the maximum value from your data assets

Position for Success

Insights generated through Understand transform data into a competitive advantage, powering informed decision making, process optimization, efficiency cost savings, and improved customer engagement across business units.

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